In 2010 Apple launched the iPad since the tablet computer global sales volume has increased rapidly. From 2010 to 2012, global sales increased by 6.6-fold, from 194,000 units, 128.3 million units. The end of 2013, global sales will increase by nearly 24 billion yuan, of which more than 2.07 million notebook PC shipments estimate will be higher.
From the third quarter of 2011 to the fourth quarter of 2012, Apple has been ranked first worldwide tablet (During this period, the highest market share of 64.6%) of sales, but it is worth noting that since the second quarter of 2012, Apple’s market share declined, due from Samsung, Amazon and other tablet PC manufacturers pressure. In the fourth quarter of 2012, Samsung and Amazon’s market share reached 15.1% and 11.5%, respectively, and Apple’s market share fell to 40%.
In 2012, Apple’s dominance in the market are challenged user complaints, the user experience and innovation, huge Andr oid brand’s rapid development, the emergence of Microsoft’s Surface. However, there is no single brand can be present in the tablet market to compete with Apple. For more information, please visit: https://twitter.com/EfoxItalia